Revenue leadership, run like an operating system

Scale revenue on autopilot.

Fractional VP Sales, Player/Coach, Growth Advisory, and Fractional CMO for companies that need senior leadership without a full-time hire, plus advisory on the AI-native operating framework, drawn from four years actually building one rather than implementing someone else's.

Book a Diagnostic Call → See the Framework
25 years commercial leadership
Up to 2 days a week
Ireland & UK
Fig. 1: how the framework reasons
Illustrative
The Reasoning Framework
Not a live dashboard. This is the design pattern any well-built AI operating layer should follow.
01
Data Sources
CRM, call intelligence, and proposal documents: the systems that already hold the truth about the pipeline.
↓
02
Reasoning Layer
Reads each deal the way a senior rep would, weighing risk, pattern, and context rather than matching a keyword.
↓
03
Commercial Outcome
One paragraph, every Monday: what's moving, what's gone quiet, and one action per account.
FRAME WISE PARTNERS

By The Track Record

€1.2M
Seed raised at Graphite Note
128%
Of quota, 12-person BDR team
8
New country offices opened
25 yrs
Commercial leadership
What we offer

Four ways to bring in senior leadership.

From a trusted sounding board for the CEO through to embedded, hands-on sales leadership and senior marketing direction alongside it. Each engagement is scoped on its own, with one operating discipline underneath.

ENGAGEMENT 01

Fractional VP Sales

Up to 2 days a week of senior commercial leadership: pipeline discipline, forecast accuracy, and a team that hits the number in conditions where hitting it isn't straightforward. Built from 25 years running commercial teams from startup to exit.

ENGAGEMENT 02

Player/Coach

Everything in Fractional VP Sales, plus hands-on presence where it matters most. Key meetings, industry events, and strategic deals attended in person, so the standard is modelled live, not just described afterward.

ENGAGEMENT 03

Growth Advisor to CEO

A trusted commercial sounding board for the person carrying the number alone. Structured weekly sessions to build the processes, systems, and metrics that drive growth, and an independent, experienced voice on every commercial decision.

ENGAGEMENT 04

Fractional CMO

Senior marketing leadership without the cost of a full-time hire, typically 1 to 2 days a month. Leading the existing marketing team, setting the 90-day plan, and holding the function accountable to pipeline, revenue, and CAC, not just activity.

Also available: AI Framework Advisory. Independent advice on how an AI reasoning layer should be designed across your CRM, call intelligence, and enablement content, from someone who has actually built one.

See the framework →
Fig. 2: the standard worth advising toward

What a well-designed framework should be able to answer.

Four years building and selling a decision-intelligence platform shows what "good" looks like once the data sources are properly connected. This is the bar I advise commercial teams to design toward, not a product delivered off the shelf.

"Which deals are we going to lose next week?"
Every deal more than 30 days past its expected close, cross-referenced against call cadence and engagement decay, then ranked by risk rather than by whoever shouted loudest in the pipeline review.
"Draft me a proposal like the ones that won."
Pull the last three won deals in this category, extract what their proposals had in common, check what the prospect said in discovery, and draft the first pass from what has already worked rather than from a blank template.
"What's different about the deals we lose?"
Compare a live deal against the last five lost at proposal stage: discovery quality, stakeholder coverage, and response time, so the pattern gets named instead of repeated.
"What does my week look like?"
One paragraph, every Monday: what's moving, what's gone quiet, what got mentioned on a call this week, and one action per account. The view a CRO wants before the leadership meeting, not after it.
Fig. 3: the operator

Founder, seller, and builder of the AI system, not the systems integrator learning sales on the job.

Twenty-five years building and leading commercial teams, from a seven-person AE team at a software startup during the 2008 recession, to an 18-person global sales function, to fractional Head of Sales roles, to co-founding Graphite Note and taking it to a six-market distribution network.

Founder, seller, builder, and the person responsible for making the technology commercially legible to operators who didn't grow up with it.

For the past four years, the work has sat at the intersection of AI and commercial decision-making, selling decision intelligence to retailers, distributors, and manufacturers who needed to move beyond dashboards and ERP defaults.

If your team, human or agent, is making decisions on weak foundations, that's the conversation worth having.

Fig. 4: how an engagement runs

Three engagements, in sequence.

A fixed, deliberately short first stage: long enough to be honest about what's actually broken, short enough that neither side is locked in before trust is earned.

01

Diagnostic

Pipeline, forecast, team, and tooling reviewed against what the business actually needs to hit next year's number. One page back: what's working, what isn't, and where the framework should sit.

02

Build

Fractional VP Sales embedded up to 2 days a week. Enablement and cadence built directly; the AI operating layer addressed through design advisory: where it should sit, what it should connect, and what "good" looks like.

03

Operate

Rolling month-to-month once the framework is live, with as much or as little involvement as the team needs to keep the number repeatable without you in the room.